Marketing basics: What really works?
Maryna Kurdupova
Upper-Intermediate - Advanced
60 min
10 spots / class
What will we do at the event?
People don’t buy products. They buy solutions and emotions.
So what makes them choose one brand over another? Let’s explore how price, product and place influence customer decisions.
📌 At the club, we will:
- talk about what successful marketing is;
- discover the four pillars of marketing;
- learn new vocabulary related to the topic (e.g. to be worth every penny, to buy into a feeling);
- discuss the cases and decide how to make reasonable suggestions.
👉 Join the club to learn how to discuss marketing strategies, evaluate products, and make clear, logical business suggestions in English. Perfect for aspiring marketers and learners interested in business and strategy.
How to access club materials?
Who will lead the club?
Maryna is a certified English teacher and trainer (CELTA, TESOL, CAE) with over 10 years of experience.
She’s known for her energetic, engaging style and ability to make everyone feel at ease while speaking. Maryna focuses on real communication and always encourages students to speak up, try, and not be afraid of mistakes. She’s worked with all kinds of learners — from individual students to big-name companies.
Oh, and she speaks Spanish too — so she gets what it’s like to learn a new language from scratch!