When personalization gets creepy
Alina Sapian
Upper-Intermediate - Advanced
60 min
10 spots / class
What will we do at the event?
You mention a product once and suddenly it’s everywhere. Your feed, your ads, your recommendations. Coincidence?
📌At the club, we will:
- explore why personalization has become such a powerful tool for brands;
- discuss when personalized recommendations create value and when they damage customer trust;
- share experiences when personalized content becomes so accurate that it starts to feel creepy;
- debate how much privacy we're willing to give up for convenience.
👉 Join the club to share your own experiences, compare where we draw the privacy line and practise discussing personalization, data and digital behaviour in English.
How to access club materials?
Who will lead the club?
Alina is an English teacher with over 6 years of experience, and she knows exactly how to get people talking.
She’s worked with teams from CHANEL, Henkel, Favbet, Boeing, and even ran custom sessions like an Alias game for L’Oréal. But what really sets her apart is her ability to create a space where learners feel relaxed, supported, and ready to speak up.
Her classes are interactive, upbeat, and full of real conversations — whether you're chatting about daily life, culture, or something totally unexpected. If you're looking to level up your speaking skills in a fun, pressure-free setting — you're in the right place.