The business of nostalgia
Olha Bahirova
Intermediate - Upper-Intermediate
60min
10 spots / class
What will we do at the event?
Why do we get excited when a brand brings back something it stopped selling years ago?
📌At the club, we will:
- find out why brands bring back old products, designs and aesthetics;
- discuss what makes nostalgia such a strong emotional trigger for consumers;
- share examples of brands that have successfully turned the past into a marketing opportunity;
- expand your English vocabulary for discussing branding and consumer behaviour.
👉 Join the club to discover why looking backwards can sometimes be a smart way for brands to move forward.
How to access club materials?
Who will lead the club?
Olha is a Business English teacher with over 11 years of experience, but what truly sets her apart is the way she connects with people. She creates a relaxed, supportive atmosphere where mistakes aren’t a problem but something that can even make you smile.
Her background as a translator and digital artist adds a spark of creativity to every lesson. With Olha, English speaking clubs turn into a safe space to experiment, grow and genuinely enjoy the learning process.