The psychology of luxury
Alina Sapian
Intermediate - Upper-Intermediate
60 min
10 spots / class
What will we do at the event?
Why do people happily pay €5,000 for a handbag or $1,000 for a phone, when cheaper alternatives exist?
📌 At the club, we will:
- explore the psychology behind luxury purchases;
- discuss how brands create a sense of exclusivity and prestige;
- discover why consumers are willing to pay premium prices;
- learn useful vocabulary related to luxury branding and consumer behaviour.
👉 Join the club to explore what drives consumer decisions, discuss the power of branding and build confidence talking about marketing and business in English.
How to access club materials?
Who will lead the club?
Alina is an English teacher with over 6 years of experience, and she knows exactly how to get people talking.
She’s worked with teams from CHANEL, Henkel, Favbet, Boeing, and even ran custom sessions like an Alias game for L’Oréal. But what really sets her apart is her ability to create a space where learners feel relaxed, supported, and ready to speak up.
Her classes are interactive, upbeat, and full of real conversations - whether you're chatting about daily life, culture, or something totally unexpected. If you're looking to level up your speaking skills in a fun, pressure-free setting - you're in the right place.