Navigating global markets
Olha Bahirova
Intermediate - Upper-Intermediate
60 min
10 spots / class
What will we do at the event?
Former Starbucks CEO Howard Schultz said: "We are not in the coffee business serving people, we are in the people business serving coffee". That’s why Starbucks tastes familiar worldwide - yet still feels local. Let’s explore how companies adapt, localise and grow beyond borders.
📌 At the club, we will:
- discuss the pros and cons of global and local brands;
- learn key expressions for talking about international markets (e.g. to bridge cultural gaps, tailor-made experience, competitive edge etc.);
- explore the cultural impact of mass-market brands;
- speculate how companies in your country can expand in the international markets.
👉 Join us to boost your business English and get practical insights into global brand strategy. Perfect for marketers, business-minded learners, founders, students and professionals curious about global expansion.
How to access club materials?
Who will lead the club?
Olha is a Business English teacher with over 11 years of experience, but what truly sets her apart is the way she connects with people. She creates a relaxed, supportive atmosphere where mistakes aren’t a problem but something that can even make you smile.
Her background as a translator and digital artist adds a spark of creativity to every lesson. With Olha, English speaking clubs turn into a safe space to experiment, grow and genuinely enjoy the learning process.