Authenticity as a marketing strategy
Alina Sapian
Intermediate - Upper-Intermediate
60 min
10 spots / class
What will we do at the event?
Can honesty become a marketing tool? Being authentic has become one of the biggest branding trends. But can authenticity still be real once it becomes part of a marketing plan?
📌 At the club, we will:
- explore how brands build trust and authenticity.
- analyze real examples of brands that successfully connect with their audience.
- discuss whether authenticity is a genuine value or simply a marketing tactic.
- learn useful vocabulary related to branding, trust, and customer loyalty.
👉 Join the club to debate what authenticity really means in business, discover why some brands earn lasting trust and strengthen your Business English.
How to access club materials?
Who will lead the club?
Alina is an English teacher with over 6 years of experience, and she knows exactly how to get people talking.
She’s worked with teams from CHANEL, Henkel, Favbet, Boeing, and even ran custom sessions like an Alias game for L’Oréal. But what really sets her apart is her ability to create a space where learners feel relaxed, supported, and ready to speak up.
Her classes are interactive, upbeat, and full of real conversations — whether you're chatting about daily life, culture, or something totally unexpected. If you're looking to level up your speaking skills in a fun, pressure-free setting — you're in the right place.